Ivett graduated as an economist
from Corvinus University of Budapest,
where she now continues her doctoral
studies. During her university years she
committed herself to international
forwarding, based mainly on personal
experience as a manager in a family
enterprise in this field. In her
doctoral studies, though, she
specialised herself in tourism. Teaching
was a great motivation for her to get
familiar with the newest trends of
tourism and to pass on her knowledge to
her students. Owing to this, she has
dealt with the trends of health-tourism,
sustainable and cultural tourism, and
the greatest challenge, online tourism,
in which field she was the first to set
off the still popular e-tourism subject.
The most important field in her life has
remained that of destination management,
which was barely known in Hungary in the
early 2000s. About this topic she wrote
her dissertation, which is just before
its last defence.
Ivett also takes part in academic research, and is mostly committed to qualitative methods. She lectures and has publications in the topic of destination management, competitiveness, health- and clinical-tourism, and e-tourism. In the latter field, for first time in Hungarian, a comprehensive university booklet is soon to be published, with Ivett as co-author. At present, she focuses her research work on the newest trends of health-tourism (clinical and spiritual health-tourism); thanks to the inspiring research community that she has been the member of for the past two years. Ivett is a lecturer and researcher at the Tourism Competence Centre of Corvinus University of Budapest, she leads both English and Hungarian courses on e-tourism, tourism marketing and management, and she is also responsible for student relations. Ivett started working as a consultant during her doctorate studies, primarily in order to understand and solve real professional problems, but in the past four years she has been working as a professional consultant. She mostly dealt with market researches and feasibility studies of health-tourism, destination strategies, and as an external expert at the Hungarian National Tourist Office she made background studies about highlighted areas of domestic touristic development. Ivett joined the Xellum team because she longed for an outstanding and stable team from the members of which she can learn, and where she can benefit from and broaden her knowledge. At Xellum she mostly takes part in research work, destination-management and health-tourism projects, applying the newest research methods. |
